Technology has always been accompanied by change. Some of this change is fairly small and affects only one specific sector, while other change is major and affects everyone. When it comes to changes in technology, more often than not it’s on a fairly large scale. Look at the computer, for example—we’re still seeing major ripples from changes in that technology. The business world is often hit especially hard by technology changes because they can result in the complete renovation of a process or even an entire industry. Here are eight different ways technology is changing the business landscape and how businesses have to adapt or be left behind.
- 4 Smart Technologies Changing The Face Of Small Businesses Must
- 4 Smart Technologies Changing The Face Of Small Businesses Usually
- 4 Smart Technologies Changing The Face Of Small Businesses Differ
Apr 02, 2013 In the 20 years since he began his research, it's become clear that technology shifts can radically change time-honored business principles. Today, the as technology continues to evolve, we need. Jul 12, 2016 4 Smart Technologies Changing the Face of Small Businesses Jennifer Pollock. Jennifer Pollock is the editor in chief of Square’s blog and business resource center, Town Square. She regularly writes on new payment technologies. 5 Technology Trends That Are Changing Small Business A major asset to growing a successful business is the ability to harness the full potential of modern technology. However, utilizing modern technology to the advantage of your business doesn’t mean blindly following the status quo.
1. Facilitating Business Monetization
Thanks to mobile technology, businesses have been able to monetize more than ever. Before these changes, customers had to walk into a business and pay for an item. Then, they could call in and order over the phone. With the internet, online shopping became an option. Now, thanks to the prevalent use of smart phones and tablets, businesses can offer transactions through a wide variety of apps. Retailers, restaurants, and even gaming companies offer customers the option to pay through apps on their phone in a fast, secure manner.
2) Enabling Business Real-time Analytics
In order to keep up with customer trends and craft the most effective marketing plans possible, businesses need up-to-date customer data. With smart phones, they can now use apps to gather data in real-time, making it possible to react to customer trends and new habits immediately. Various tools allow the huge amount of customer data gathered every day to be analyzed and sorted into customer sets that can be utilized in a variety of different ways. This data can be shared between departments or office locations quickly and easily through online task management programs, too, making it possible to see the big picture no matter where you’re physically located.
3) Facilitating Interactions via Business Apps
Prior to the internet, customers and businesses interacted primarily in person or over the phone, and no one ever suspected it would be any different. Now, social media sites, texting, and apps let businesses interact with their customers on a day to day basis, sharing everything from coupons and product announcements to fun videos and pictures of the staff. Social media has become, in fact, one of the major forms of advertising today, and it’s all thanks to the technology that has made it possible to go online anywhere. Customers can access the services they want no matter where they are, while businesses can reach out with information and deals at any time.
4) Fueling development of Business Gadgets
One thing you have probably noticed at the store, a restaurant, the park, and even the movie theater is that people are on their phones all the time. When they get home, they may exchange the phone for the computer screen, but they’re still online. Businesses know consumers are spending hours every day on the internet and using apps, and this knowledge is driving the development of more apps and other gadgets that will let customers interact with and purchase products from businesses. As more gadgets become internet-connected, the online customer base grows, and any business that isn’t trying to keep up by rolling out new gadgets to engage with these customers is going to get left behind.
5) The rise of the cloud
Thanks to the cloud and various cloud-based applications, businesses and even the average user can now retrieve data from anywhere they can access the internet. Businesses can also spend much less money on software by “leasing” it from the cloud. They pay for the software as it’s needed, and when it’s not, they simply cancel the subscription. There’s very little to actually install on the user’s computer.
6) Supporting Business Security
Of course, all of these apps, cloud servers, and other online systems do mean one thing: businesses must be much more careful with their security. In the past twenty years, thanks to technology changes, cyber-defense has gone from a non-concern to an industry that makes billions every year. Having a strong antivirus, locking servers down from hackers, and using an advanced intrusion prevention, and detection system No system is 100% hacker-proof, of course, but the stronger your security is, the less likely malicious people are going to target it. Hackers go after the weaker systems, so those who don’t invest in security solutions may find that they’re targeted more often than not.
7) 24/7/365 business connectivity
The world is now connected 24 hours a day, 7 days a week, 365 days a year. It’s easy to send email to an office halfway around the world, retrieve data from three different locations within a few minutes, and then attend a conference video call with representatives from a dozen different countries. Customers can access products and services at any time, allowing businesses to continue to make profits even when their physical store is closed. This connectivity only reinforced the idea that businesses must keep up with this technology. If they fall behind, they’re going to lose customers to the businesses that have embraced being connected every second of every day.
8) Other important trends
There are a number of other trends that are currently in development that may have a huge impact on businesses in the future. One example is 3D printing. This technology may revolutionize the manufacturing industry, but it also has far-reaching applications for the medical community, retailers, and anyone who needs custom parts or products. Augmented reality may seem to be limited to gaming, but it may be used for training and for virtual tours. Wearable technology is advancing at a fast paceand may change how patients record their vitals and other health information.
As technology changes and evolves, the business world will, too. How it evolves and what changes we’ll see in the next five, ten, and twenty years may be surprising, but there’s no denying that they will occur.
The digital age has brought with it innumerable innovations that continue to change the way the world does business. Buzzwords abound on the internet, bringing to light terms that often fade into obscurity as quickly as they rise to prominence. But some innovations occasionally stick, and the 10 new technologies discussed in this list are definitely here to stay, at least until new tech comes out that makes them obsolete.
Until then, follow along to learn how these new innovations can help change the way you conduct business.
1. 3-D Printing
You may have been hearing about 3-D printing for some time now, but the next few years will finally usher this new tech into the forefront. IT research and advisory firm Gartner, Inc., predicts that “by year-end 2017, at least seven of the world’s top 10 multichannel retailers will use 3-D printing technologies to generate custom stock orders,” and small business owners should likewise follow suit.
Three-dimensional printing is poised to revolutionize manufacturing. Time and money will undoubtedly be saved as more and more businesses choose to forgo overseas production in favor of local 3-D manufacturing. Maintaining a large cache of inventory will be unnecessary, and the property costs to house that inventory will plummet.
The possibilities for what can be printed are seemingly endless. There’s even talks of a 3-D chocolate printer, something we can all look forward to.
2. IT Security
Edward Snowden’s NSA revelations, as well as Target’s recent security breach, have brought to light the need for innovations in IT security and privacy. Furthering this need is the world’s increasing dependence on cloud computing. Gartner predicts “by 2016, poor return on equity will drive 60 percent of banks worldwide to process the majority of their transactions on the cloud.” If this doesn’t spur change in the way online information is made secure, nothing will. Global information group Experian believes “at least two-thirds of companies will buy cyber-breach insurance by the end of 2014,” and this protection should also be a priority for small businesses.
The security industry is understandably secretive, but Apple’s new Touch ID may be an indicator of where the innovations are headed. The Daily Beast expects the NSA leaks to drive tech companies to create new encryption methods, adding that “while NSA-proofing will be the motivator, the real benefit may be improved protection of commercial IP theft by China and other nations.”
3. Smart Coins, Cards and Payments
Few words buzzed as loudly as “Bitcoin” within tech circles in the past year. After starting 2013 at around $13 per coin, Bitcoin reached a high of over $1200 in December. Many imitators followed suit, and while the online currency seems extremely volatile, it appears to be here to stay. “Smartcards” similarly made a splash last year, with tech startup Coin introducing a Bluetooth device that consolidates all your plastic into one convenient card that holds access to your credit, gift, rewards cards and more; it can even be swiped at an ATM to withdraw cash.
Small businesses should take note of these changes to the way people make purchases. While it’s understandable to be weary of accepting internet currency as payment, recent charts show that it could be a very lucrative investment. Smartcards and software like Google Wallet will alter the buying process for a large number of consumers, and small businesses should consider embracing these changes before their reluctance forces them to miss out on these tech-savvy buyers.
4. Big Data Analytics
You’ve most likely heard of big data, data analytics and their importance, but unless you’re Rain Man, drawing conclusions from all that information can be close to impossible. Expect companies to change the way they view and absorb big data analytics in the very near future.
The Daily Beast perhaps said it best: “As big data, cloud computing and vast increases in storage and processing take hold, the role of data visualization becomes much more common in our tools. Having created systems much more advanced than the human brain in these categories, we now must find improved ways of digesting all of this information.”
Hopefully for all of us, innovations in the way big data is presented will allow businesses of all types and sizes to embrace this vital information. And this accessibility will surely help boost the marketing strategies of any enterprise.
5. Holographic Telepresence
Increased internet accessibility has made telecommuting an important part of business operations. Allowing employees to work from home while still being accessible to managers decreases the cost of equipment for employers and provides an incentive for would-be employees. A new technology, holographic telepresence, promises to change the relatively new telecommute landscape.
Holographic telepresence allows a three-dimensional moving image of yourself to be projected onto wherever you need to be; it can also be used to display prototypes and concepts before spending cash on production. The technology made news a while back when projections of deceased performers were showcased onstage, but experts predict the hologram will soon make appearances within offices across the globe, even as early as this year.
Anything that increases productivity, lowers costs and provides incentives to land top candidates should be embraced by companies of all sizes, and holographic telepresence is nothing different.
6. Net Neutrality (or Lack Thereof)
A recent court ruling brought the idea of “Net Neutrality” to the forefront of American news after an appeals court struck down an original FCC ruling that protected an open internet. Small businesses should definitely take notice.
In a nutshell, net neutrality allows bandwidth equality among all internet sites. Without net neutrality, affluent businesses can pay money in exchange for higher bandwidth, which translates to faster loading and buffering times for websites. Long loading times is one of the highest contributors to lost site visitors and, by extension, online customers. This leads to an advantage for bigger companies with more sources of capital, as they can buy more bandwidth and siphon customers from those with slower sites.
This is unquestionably huge for any business with a website. The loss of net neutrality can change the way goods are sold online, forcing many to rely on third-party marketplaces that can charge posting fees. In general, net neutrality will undoubtedly raise the cost to conduct business on the internet, and that is bad news for the majority of American companies. Keep an eye out for news regarding net neutrality, as this is an issue that will likely be in the limelight for a while.
7. Collaborative Consumption
Most people have heard of Airbnb, and if you live in a big city with fairly hectic traffic, you’re most likely familiar with Lyft and Uber. These are brands that have come to define “Collaborative Consumption,” or the “Share Economy,” in which consumers forgo purchasing goods or services in favor of borrowing and sharing. In lieu of taxis, online users choose from Lyft or uberX members who offer rides in exchange for “donations.” Visitors can access Airbnb to find rooms at other users’ properties to stay at during vacation and post their own spaces for rent while they are away. And many websites are popping up that offer services—like running errands, cleaning your house, going shopping, etc.—provided by site members.
But how can all this sharing and lending change small business?
The first answer should be relatively obvious: it’s a fairly new industry, and there are always good business opportunities in new industries. But answers beyond that might be tougher to come by.
In steps Crowd Companies—a startup advisory firm that offers insight on how businesses can utilize collaborative consumption to boost their business plans—and many other advisors that are focused on altering outdated supply chains, shipping methods and other operations aspects in favor of changing business for the better. Utilizing the share economy might not be for all businesses, but anything that can potentially cut costs for a company should be given at least some consideration.
8. Smart TV
While television has long been a medium of choice for marketers, smart TV is promising to introduce a new vertical advertisers must learn to take advantage of. Sure, in its early stages, advertising on smart TVs will be very similar to the way it’s been done on normal sets in the past. But social media is poised to hit smart TV, with Samsung and other brands promising messaging services in the very near future. On top of that, e-commerce will likely hit the small screen soon, making it vital for businesses of all sizes to start utilizing smart TVs as both a marketplace and an advertising medium.
Much like how the focus in recent years was for marketers to embrace mobile as a medium, the same will happen for smart TVs in years to come.
9. Wearable Tech
Like smart TVs, innovations in wearable technology will also bring to life a new industry and a new marketing medium. From the anticipated Google Glass to shoes that display tweets, consumers will soon be decked out in head to toe with fancy tech.
4 Smart Technologies Changing The Face Of Small Businesses Must
Businesses will soon be able to take advantage of these wearables in the form of performance-tracking devices for employees, discreet cameras for loss prevention, customizable uniforms and much more. But the biggest contribution wearable tech will make to small business is its introduction of a new advertising medium. Through their wearable tech devices, consumers will be accessible anywhere, even more so than through their mobile devices. And a company that is quick to embrace this new tech as a marketing vertical will most likely see rewards in the form of higher returns on their marketing dollars.
4 Smart Technologies Changing The Face Of Small Businesses Usually
10. Mobile-Controlled Drones
Amazon CEO Jeff Bezos recently revealed plans that could forever change the way businesses approach shipping. In an interview with “60 Minutes,” Bezos announced the ecommerce giant will try to implement plans for a fleet of drones that could deliver goods in under an hour. Google made another splash in the world of drones when it announced the acquisition of Boston Dynamics, designers of animal-inspired robots. These two recent news pieces should signal to the rest of businesses that drones are here to stay.
As such, smaller brands and companies are beginning to utilize drone technology. Phillips recently released a prototype of its HomeCooker neXt, a connected app and cooker package that allows users to control the cooker from a mobile device. And small businesses have begun using drones as a way to deliver beer in crowded festivals and pizza to local delivery customers.
4 Smart Technologies Changing The Face Of Small Businesses Differ
As a new industry, companies can use mobile drones as a platform to launch products and services that utilize them for business, or they can simply utilize drones to optimize operations and expedite shipping. Either way, much like the previous innovations discussed, mobile drones are certainly a new piece of technology that will soon change the face of business.