5 Things To Do When Your Products Appear On Social Media

By revamping your social strategy and trying out new things on social networks, you have a better chance of increasing your engagement and delighting your audience. Use this list to guide what new features and tactics you try out in 2019. Manage all your social media in one place. I don’t use Facebook that much (if not for paid ads) and I’ve never really gotten Twitter, but I’m pretty popular online (which is why I don’t have time for Facebook that much, neither do I need it) and I’ve made a list of my top 5 ways to become popular on social media online too. Knowing your audience's social media sharing and content consumption habits will give you a tremendous advantage to succeed in content marketing. Do you belong to that 63% of global Internet users who are also social media users? If you do, you probably have already shared content on social media.

  1. 5 Things To Do When Your Products Appear On Social Media Work
  2. 5 Things To Do When Your Products Appear On Social Media Affects
  3. 5 Things To Do When Your Products Appear On Social Media Influencers
  4. 5 Things To Do When Your Products Appear On Social Media Platforms

Promote Your Product in Social Media Communities. Joining social media groups/communities relevant to your niche can also serve as a good way to spread awareness about your product. Your product promotion efforts in social media groups will implicitly bring better results since members are already interested in a similar product. Rules of Engagement: 5 Things to Do When Your Products Appear on Social Media Tim Beyers. Tim is a freelance business writer. He writes about the business of innovation, comics and genre entertainment on The Full Bleed.

Various social media legal issues arise when website users share content online across different platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Tumblr, Google+, Reddit, Wikipedia, personal blogs and more.

by Lisa C. Johnson, Esq.
updated October 21, 2020 · 4min read

There’s no doubt that we are living in the age of social media. You may remember a story last year of a woman very much focused on Facebook. The Guardian reported that she was so focused that she walked off a pier, fell into the water and was rescued while still clutching her phone. The moral of the story is to pay attention.

Various social media legal issues arise when website users share content online across different platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Tumblr, Google+, Reddit, Wikipedia, personal blogs and more.

Social media laws relating to who owns the content being shared, when and where sharing is appropriate and what limits may be imposed on sharing often raise issues relating to trademark infringement, copyright infringement, social media marketing, labor relations and more.

5 things to do when your products appear on social media work

Here are five tips that may keep you from finding yourself in trouble when it comes to different social media platforms.

1. Online Contests & Promotions: Look at the Terms of Service (TOS) or other similar guidelines posted by the platform that you are using. These are the rules to follow. Facebook has some very specific guidance. “Promotions may be administered on Pages or within apps on Facebook. Personal Timelines must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend's Timeline to get additional entries” is not permitted).”

2. Reviews: Sites like Yelp allow users to share their experiences and provide ratings for different businesses. Negative ratings can be harmful and some business owners may be wary of these review sites. However some may have pushed against the reviews a bit too hard by adding clauses into consumer contracts that would prevent their customers from making negative comments against them online. California recently passed a law protecting the rights of consumers to leave bad online reviews. An article in The Washington Post says, “The bill bans businesses from forcing consumers into contracts in which they waive their right to comment on the service they receive, and it also bars businesses from otherwise penalizing customers for such statements. It imposes fines of $2,500 for the first violation and $5,000 for each thereafter. If a violation was willful, intentional or reckless, an additional fine of $10,000 could be levied.”

3. Endorsements: When bloggers and others write online about products and services, disclosure is key. If they were paid and/or received free items by a company and then wrote about these items, then that relationship must be disclosed in a way that is clear to the reader. The Federal Trade Commission revised its Endorsement Guides to include social media to make sure that endorsements are honest and not misleading to the public.

4. Photographs:Social media and the law often collide when it comes to pictures that are being shared online. Cute baby animal pictures and beautifully decorated cupcakes can be irresistible. Not only do we want to look at them, but we want to share them with our friends. Before you use that picture, don’t assume that it’s yours for the taking just because you found it online. Many if not most photographs are copyrighted and owned by the person who took the picture. Try to find the source and seek permission before you use it. On sites like Pinterest, where photos are shared by Pinning, owners of copyrighted material may request to have it removed. “If you receive a notification that a Pin has been removed due a copyright complaint, it means that the Pin's content has been deleted from Pinterest at the request of the content's owner. If your account receives too many copyright complaints, you may lose the ability to Pin new content on Pinterest, and your account may be disabled completely,” according to Pintrest’s Copyright page.

5. Employee Rights: Employers should take a second look before deciding to fire employees based on negative comments on social media. Similar to the issue of consumers having the right to write negative reviews about a business online, employees may sometimes have the right to vent about their employers online as well. A Nixon Peabody blog post discusses a recent ruling by the National Labor Relations Board (NLRB) regarding employees who were found to be wrongfully terminated by their employer for activity on Facebook. According to the NLRB analysis, “The NLRB concluded that the two employees did not disparage their employer’s’ products or services, rather they engaged in social media to seek and provide mutual support for a group activity addressing the terms and conditions of employment.”

Paying attention as the law surrounding social media evolves is the best way to keep from walking off that metaphorical pier.

If you have questions about social media and how to best protect your company, you can speak to an attorney through the LegalZoom business legal plan.

by David October 24, 2018

Social media has been a game changer for businesses. Along with expanding your audience and interacting with your customers, social networks give you the opportunity to promote your products and generate interest in your brand.

Here are five ways to promote your products on social media.

1. Provide Social Proof to Build Confidence in Your Product

To succeed with product promotion, you have to do more than just post advertisements on your social accounts. Get creative. Provide social proof to build consumer trust in your product.

Customers that offer testimonials and reviews act as influencers to promote your products to consumers in a positive way.

Post a customer photo of your product in action. Mention the customer in your post (link to their page or mention their username) and link to your product.

2. Host a Contest

Contests are a great way to generate buzz about your product and expand your brand’s reach. The great thing about a contest is that it allows you to promote your product without actually advertising it.

Keep the contest simple and fun. Make your giveaway accessible to all participants, and make sure the prize is worthwhile. Let’s say your shop sold cheap Gucci bags. Giving away a Gucci replica would certainly catch the attention of your followers and get them to participate.

3. Share Deals

5 Things To Do When Your Products Appear On Social Media Work

Use your social media accounts to share your deals and promo codes. Yes, you’re advertising your brand and products, but you’re giving your followers a chance to save money on their purchases.

Try running exclusive deals on your social accounts to keep your followers engaged and make them feel special.

4. Add Product Links to Instagram Stories

Instagram feeds are now sorted by popularity rather than chronological order, which makes it more difficult to get your posts seen by followers.

Stories are a great way to bypass this and get your brand in front of your target audience. Stories allow you to include mentions and links, which makes it easier for viewers to see and shop your products.

When including links in your Stories, viewers can swipe up on the See More tab. Viewers can then be taken directly to your shop or blog where your products are sold. The great thing about the Instagram app is that it opens the page in the same app, so it’s a seamless transition.

5 Things To Do When Your Products Appear On Social Media Affects

5. Make Sure Your Customers Know about Your Social Media Links

5 Things To Do When Your Products Appear On Social Media Influencers

If you run an online store, you should already be sharing the links to your social accounts. But if you own a brick-and-mortar store, you’ll need to tell your customers about your social accounts.

5 Things To Do When Your Products Appear On Social Media Platforms

Make sure you have links to your social accounts on each advertisement you place, whether it’s an advertisement online or a sign on the street. Put information about your social media accounts at your cash register. Customers will read the sign while they’re waiting to make their purchase. Also, make sure that your employees know to tell your customers about your social media accounts.