5 Ways Social Marketing Can Improve Your Ecommerce Efforts

If you’re a business owner, chances are you’ve already considered using social media marketing to help get the word out about your business.

  1. 5 Ways Social Marketing Can Improve Your Ecommerce Efforts Often
  2. 5 Ways Social Marketing Can Improve Your Ecommerce Efforts Aimed
  3. 5 Ways Social Marketing Can Improve Your Ecommerce Efforts Affect
  4. 5 Ways Social Marketing Can Improve Your Ecommerce Efforts Work

10 reasons social media marketing can help grow your business: 1. Social media helps get the word out and generates brand awareness. First and foremost — social media does, in fact, help get the word out about your business. But even more important than the exposure, it provides you with the opportunity to grow relationships with your target. You can purchase third-party applications that add social proof to your online store. A great example of this is the Notify app, which shows all visitors a small message in your site footer when.

In fact, many small business owners are using sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram to help grow their businesses. And if you are still standing on the social sidelines, there’s never been a better time to get started.

10 reasons social media marketing can help grow your business:

1. Social media helps get the word out and generates brand awareness

First and foremost — social media does, in fact, help get the word out about your business.

But even more important than the exposure, it provides you with the opportunity to grow relationships with your target audience. Your fans, followers, and connections are people who know your organization, have likely done business with you in the past, and will be most likely to tell their friends about you.

2. Social media is popular — really, really, popular

You don’t need to be a dedicated reader of tech blogs or an expert in online marketing to know that social media is really popular among consumers.

According to the Pew Research Center, 69 percent of American adults use social networks, which means that social media will touch nearly every customer that walks through your door.

5 Ways Social Marketing Can Improve Your Ecommerce Efforts

For most small businesses, Facebook — which has 2.32 billion monthly active users — is the jumping-off point for getting started with social media marketing.

With its extensive reach and dynamic functionality, there are very few businesses that couldn’t benefit from having a presence on Facebook. And starting there will make it easier when you want to try something new.

3. Social media is cost-effective

As more social networks add algorithms that filter what users see in their news feeds, your organic content may get lost in the shuffle. Take advantage of the low-cost advertising features offered by the social networks to promote your content and special offers.

Most social media advertising is cheaper than traditional advertising, so you don’t have to spend a lot of money to reach more people, increase your audience, and grow your business.

4. Social media reaches all ages and demographics

Social media defies age barriers. A Pew Research Center study found that 69 percent of US adults are using social networks.

While the majority of that percentage are aged 18-29, a substantial amount is attributed to other ages that use social media as well, including 34% of Americans 65 and older. So, no matter how young or old your target audience may be, chances are most of them are already logging on and waiting for you to get started.

5. Social media encourages two-way communication

Social media gives you the power to learn more about your audience, their interests, and collect feedback.

Ask your customers to share their thoughts, questions, and ideas to get to know them better. You can respond just as fast, without having to pick up the phone or worry the customer isn’t seeing your response.

6. Social media users are active

One thing you have to know about social media users is that when they say they are on social media, they are really on social media.

Social media users in the US check their accounts 17 times a day, according to an Informate Mobile Intelligence report. While a customer may visit your store once a week, they could see your social media posts in their feed multiple times during the week.

7. Social media lets you share A LOT about your business

Social media sites are becoming the go-to place for consumers who want to learn more about a business. That’s because these sites allow businesses to offer the most up-to-date information about anything from products, services, or upcoming events.

Also, much of your activity and profiles on social media sites can be made public, meaning they can be indexed by search engines — one more way to make sure your business or organization comes up as the answer when someone is searching for a solution to a problem.

5 Ways Social Marketing Can Improve Your Ecommerce Efforts Often

8. Social media is perfect for customer service

Providing stellar customer service is likely already a top priority for your small business. But along with the two-way communication that social media provides, it also offers a unique opportunity to step up your customer service game and provide instant gratification to your target audience and active users.

This will allow you to showcase just how much you care about providing a memorable experience and will ensure that no customer inquiry goes unnoticed. And by monitoring social media for customer feedback and offering a response, you can drive real business results. Businesses that engage with customer service requests via social media earn 20-40 percent more revenue per customer, according to Bain and Company.

9. Social media can make a big difference for your email marketing strategy

Social media platforms have completely changed the game when it comes to how small businesses think of email marketing. Sharing your email newsletter across your social networks can open your content up to a whole new audience and generate the type of buzz you’ve been looking for.

Not only that, but you can also use sites like Facebook to attract more readers by including a Join My Mailing List link right on your Page.

5 Ways Social Marketing Can Improve Your Ecommerce Efforts Aimed

Together, these two powerful tools have reshaped the marketing landscape and have really leveled the playing field for small businesses trying to better connect with current customers and reach new audiences for their business.

10. Social media is everywhere

Today, more than half of all Americans are smartphone users and more and more businesses are offering mobile-friendly experiences. The benefit of the increased presence of mobile activity in our daily lives is huge for small businesses.

Most major social networks, including Facebook, Twitter, Pinterest, and Instagram, offer free mobile apps that let business owners manage their presence on-the-go.

More importantly, these apps let customers connect to their favorite sites wherever they are. These users aren’t just sharing updates from their own lives, they’re searching for businesses, products, and services, and connecting with brands through their social channels.

Having a social media presence that’s accessible via mobile can improve the chances of your business getting found when someone is searching for a place to eat or a product to buy, while on-the-go.

Don’t sit on the social media sidelines!

See how social media marketing can work for your business. Check out our Social Media Quickstarter to learn the ins and outs of the major social media networks.

Worried you don’t have the time to get started? We hear you. Here are some of our social media tips for time-starved business owners.

5 Ways Social Marketing Can Improve Your Ecommerce Efforts Affect

With the passage of time, consumers have become highly conscious of the marketing strategies being used by businesses all over. Most consumers are able to differentiate between an authentic business and one that is exaggerated and hyped through artificial marketing. As a result, people tend to spend their hard-earned earnings on very particular products and brands.

In such a highly competitive business environment, businesses face the difficulty of increasing their sales, or even worse, just to maintain a steady sales income. As a result, the capital of such companies starts dwindling within a few years, and it can lead to the catastrophic failure of their business model.

If you want to keep your head above those choppy waters, you need to keep in mind the following five marketing tips.
These tips should be adopted by all businesses to drastically improve their sales:

1. Identify The Market And The Problems.

5 Ways Social Marketing Can Improve Your Ecommerce Efforts Work

Not enough can be said of the great importance in choosing an appropriate market for the kind of business you run. After you’ve established your business, it’s important to find out the problems your desired customers are facing in that particular market. Then you need to analyze those market problems in detail. Then you need to figure out exactly how your business solves that problem and sell that solution. Your business should emphasize developing modern, durable, and unique solutions to customers’ issues.

It should go without saying that the products and the services offered by your business must possess the highest of quality. However, offering premium quality is not enough. It absolutely must stand out from the crowd to really make the customer fall in love with your business.

2. Develop A Unique Selling Proposition

Your business must have some unique selling proposition (USP) to make it stand out from your competition. If you keep offering the same services and products as your competitors in the market, your business will have fewer chances of surviving in the fierce business conditions. You should research your competitive businesses and offer more advantages to your customers to keep them hooked to your company’s services.

Moreover, with the launch of different businesses on a daily basis, it has become difficult to establish a loyal customer base. A steady and continuous form of communication with your customers is important to keep your business and new products fresh in their minds. You should take feedback from your customers and adapt your workings and services according to their requirements.

3. Effective Social Media Marketing

As often stated in all marketing strategies, social media has become a an integral part of marketing for any kind of business. It is now considered to be the best tool of advertisement for companies because you can target specific markets, areas, and people via an active social media marketing campaign. Moreover, you can get better advertising for a fraction of the cost compared to other marketing techniques and advertising platforms.

Through social media platforms, you can form good relations with your potential and existing customers and keep them updated about your business and any new products. Social media can also be used to answer any queries of your customers quickly and get good reviews from your customers. Authentic and live comments from other customers will encourage the audience of your social media pages to avail your products or services, leading to drastic improvement in sales.

Other advantages of social media include:

• It provides various channels for your business to sell your products. Many social media pages now provide you with the option of selling directly from your Facebook page to facilitate your social media consumers and increase sales.
• It is extremely cost-efficient to run a social media page and keep customers engaged and updated.
• Customer retention is improved via social media by keeping customers engaged and informed

4. Select An Appropriate Price

Selecting the right price for a product or a service can more difficult than expected for many. However, it is necessary to remember that the price you set should be affordable by your targeted customers. Market and audience research (https://marketingland.com/research-audience-90118) and targeting play a huge role in this case.

You can research your competitors (https://www.intechnic.com/blog/top-ten-tools-to-research-your-competition-on-the-web/) and analyze the reasons behind the prices set by them. Try to set the price with minimum profits during the first few months of the business until it has found its footing in the Market. After you have established a loyal customer base, you can revise the charges appropriately according to market conditions.

5. Customer Retention

Targeting new customers should not be the only focus of the companies as retaining an old customer is also important to establish a loyal customer base and increase the sales quickly. There are many ways to target customer retention, for instance by connecting with your customers on social media or through blogging and email up to dates to keep them informed on updates and special offers. Many companies also retain customers by creating rewards programs that provide your most loyal customers with exclusive deals, and rewards them with special offers and discounts for shopping at your store.