Best Seo Tools For Small Businesses In 2017

This means they are able to run a basic spell check and correct basic punctuation errors, but that’s as far as they go. The Small SEO tools sentence checker goes beyond correcting common grammatical mistakes in performing complex corrections like misplaced modifiers. Improved Skills. We learn every day. The 15 top social media management tools for small-to-medium businesses The tools are not arranged in any particular order and they’re all great in their own unique ways. If there’s a reason you love a tool and I didn’t mention it, feel free to give it a shout in the comments section to help others understand more about that particular tool.

Table of Contents:

  • 1 Top 20+ Best free SEO tools
    • 1.1 Site audit
    • 1.2 Backlink Checker
    • 1.3 Keyword research
    • 1.4 Content optimization
    • 1.5 Others

Hello learners, Are you Looking Best Free SEO Tools? If yes then you’re at right place. Here We will show you some exact how to use and Rank your website.

If you are an SEO professional or blogger then you might be knowing the importance of tools.

Tools are the best friend of any SEO executive or blogger because only tools are the one which can help them to analyze each and every step of their efforts they are putting on their website.

But the problem is today tools are not freely available they are premium even if you want a trial version of these tools then also you have to pay few dollars otherwise you will not get.

And it’s very difficult to buy premium tools for beginners or who are not making money from their website.

So, what to do in this situation?

Well, so in this article, I am going to share some amazing free SEO tools which will help you to boost your ranking in search engine.

The tools which I will be discussing in this article are completely free so stop worrying about buying paid tools.

Let’s get started.

You might also check: SemRush Review: 14 days free trial (worth 150$)

Top 20+ Best free SEO tools

Site audit

Similar web

The similar web is one of the best free tool available that will help you in competitor analysis. This will reveal the lot of things about competitor websites like on which keyword they are ranking on, traffic source of their websites and many more.

Similar web available in both version free and premium. The free version has some limitation like it will not show more than five ranking keywords of your competitor like that.

Varvy

I am putting this tool on the second number because of its service.

Here, in this tool, you just have to enter the URL of your site and it will analyze the whole website and give you the report of your website.

This tool will tell you that whether your website follows the Google guidelines or not.

Google webmaster

Google webmaster is a tool provided by Google that works as a mediocre between Google and your site.

Whatever changes you will make on your site, Google will detect it with the help of Google webmaster either it’s about publishing a new post or creating a backlink.

This is the reason why people first submit their website to Google webmaster when they created.

Because until they will not submit the website to the Google webmaster, Google is not going to crawl his website.

Google webmaster take care of all the technical aspect of your website.

Bing webmaster tools

Optimize your website for Bing search engine.

Bing webmaster is a tool of the Bing search engine which works in the same way as Google webmaster does.

But it will only evaluate your website if you have submitted your website to Bing search engine.

Can I rank

Can I rank is an online tool that checks all the aspect of a keyword and tells you whether you will be able to rank for this keyword or not.

And along with the answer, it will give you the reason too.

Mobile friendly test

Website responsiveness is one of the most important factors has been considered by the Google for ranking.

Website responsiveness means your website should fit on all kind of devices either its Android, iPhone or desktop.

This tool will help you to identify whether your website is responsive or not.

Site liner

Site liner is one of the amazing free SEO audit tools that checks the entire website and generate the report with all the pros and cons of the website.

So, if you want to do SEO audit your site, this tools will be the best for you.

Dareboost

This tool will help you to test the speed of your site that how long your site takes to load and along with this you can also analyze your site and generate a report.

This one is similar to site liner.

Backlink Checker

Lxrmarket place/Small SEO tools/SEO review tools

These are some common tools which are specifically designed for backlink checking purpose.

The interesting part about these tools is that all these are free and you can check the backlink of your site as well as your competitor’s site.

Broken link checker

This tool is used for broken link checker.

Broken link checker is very easy to use you just have to enter the URL of your site and if it will check and display all the broken link on your site.

Open link profiler/Buzzsumo

These both are the backlink checker tool same like other tools but the interesting part of these two tools is they show some extra information like the industry of the link, how many time content has been shared etc.

Also read:Top 400+ high PR profile creation sites

Keyword research

Soolve

Best Seo Tools For Small Businesses In 2017

This is one of the best keyword idea generator tools that will give you u hundred and thousands of keyword idea from the primary keyword.

It scrapes the keyword ideas from different platform like YouTube, Google, Yahoo, Bing, Amazon from a keyword you have typed.

For example, if I type blogging central in the text area then it will show me the different keyword related to blogging central.

Keyword Planner

Even if you have just spent one or half month in digital marketing or blogging, I am sure you might be aware of this tool.

But if not then it’s ok, let me explain.

So, Google keyword planner is a keyword research tool developed by Google.

Primarily, it has been designed for focusing on Google Adwords advertising platform.

Google Adwords is a platform provided by Google to all the online marketers to promote their product by paying a few bucks to Google.

Keyword planner also helps them who don’t want to do paid advertising like Bloggers.

Now, you guys are wondering. How?

You can use keyword planner for these different purposes-

  • Get related keyword ideas.
  • Know the search volume of the keyword according to the specific area.
  • The difficulty of the keywords

Google trends

This is also one of the finest tool provided by Google which shows all the trending topics running in the world currently.

If you are a blogger then this topic will help you to find less competitive and trending topics for your blog.

Keyword shitter

Keyword shitter is also a keyword generator tool which generates hundred and thousands of keyword from a seed keyword.

This tool also allows you to download all the keyword in a text file.

Lsigraph

This is another keyword generator tool which generates LSI (Latent semantic indexing) keywords.

LSI keywords are nothing but keyword related to your primary keyword.

For example, apple and iTunes are the latent keywords.

Answer the public

Some of you might be knowing this tool but who don’t know for them, this is one of the mind blowing tool if you are looking for the tool that can give you keyword ideas.

Answer the public is an online tool that generates thousands of questioned keyword, long tail keyword from a single small keyword.

Keyword everywhere

Keyword everywhere is a chrome extension which gives you a number of keywords ideas with its volume search according to the country.

When you search for something on Google, along with the result it shows you the list of keyword ideas related to that keyword in the right side.

Kwfinder

Kwfinder is one of my favorite tool which is available in both version free and premium.

Basically, this tools is used for keyword research purpose which tells everything about the keyword like difficulty of the keyword, volume of the keyword, competitors of that keyword and many more.

Content optimization

Plagiarism Checker

This tool is used for identifying the uniqueness of the content.

It will identify whether the content is copied from somewhere or it’s original.

To perform this operation you have to copy paste the content in the text area and then click on the check button and it will start checking.

You can also upload the file if you don’t want to copy paste.

Grammarly

Grammarly is a grammar checker tool which is useful for content optimizations.

It highlights all the errors you do during writing either it’s related to spelling, helping verb or commas.

Yoast SEO

Yoast SEO is one of the best tool available for doing the on-page SEO.

It is available in both form free and premium.

If you have installed this plugin in your WordPress dashboard then there is no need of installing any other plugin because it’s a package of all the SEO tools.

It provides all the features which any on-page SEO executive looking for.

Others

Google analytics

Google analytic is a tool provided by the Google that shows us all the analytical part of our website.

Using this tool you will be able to see that how many visitors have been visited your site, what is the bounce rate of your website, from where they have come and many more, lead conversion and many more things.

In short, this tool will show you all the information related to your visitors.

Conclusion:

Let’s wrap up,

So, here I have discussed more than 20 SEO tools which are freely available out there. These tools will be very helpful for you all guys and especially beginners.

Among these tools, you will get the different category of tools like keyword research, backlink checker, content optimization etc.

If you have any tool in your mind and I have missed in this article please share with us in the comment section.

Also, tell us which tool you like the most.

At this point it has really come down to a choice: join the giant snowball effect which is SEO or get buried under the avalanche. 2017 is the year for your small business to finally put search engine optimization at the top of your to-do list.

With the following beginner’s guide, we intend for you to walk away with a solid understanding of SEO and the latest approaches for your website.

HOW IT ALL BEGAN

Step back in time.. Not too far, only a couple of decades ago.

In the early ‘90’s, basic search engines began emerging on the web. Yahoo was unveiled in 1994 with Google following shortly after in 1996.

For a short while the internet was like the Wild West. It was “anything goes” in order to rank in search engines and webmasters would participate in a conglomerate of shady practices.

It didn’t take long for Google to begin rolling out tweaks to their search engine algorithm, the first one in 2000. Their focus was always to put searchers first – not the websites trying to rank.

Best Seo Tools For Small Businesses In 2017 Free

Consequently, businesses and organizations across the world fell at the feet of Google and search engine optimization began evolving into a valuable service.

THE KING OF THE WEB

While today Google isn’t the only search engine out there, it’s clear they’re doing something right with over 75% of the search engine market share.

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Each year, Google is estimated to make around 500-600 changes to their search engine algorithm. And if those aren’t hard enough to keep up with, new changes certainly aren’t announced on a loudspeaker.

Occasionally Google will give us some insight, but the details of their algorithm are a bit foggy and mysterious.

SEO FUNDAMENTALS

First, let’s make it clear what SEO actually is.

Search engine optimization is a methodology of tactics focused on improving a website’s rank in organic search engine results.

Organic search engine results are different from Google paid ads in that they aren’t labeled as ‘sponsored’ and they aren’t directly paid for.

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Ranking high in organic results is a focus for most large and small businesses because users tend to choose organic over paid.

And why wouldn’t they? Wouldn’t you rather select a result that has earned it’s way there because of relevancy rather than paying for their spot? It does seem like the website would be more likely to have what you’re looking for.

In a report from SimilarWeb, users on desktop clicked organic search results 94.95% of the time and paid only 5.05% of the time.

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Now that you understand what SEO is and why businesses favor the organic route, let’s explore the approaches used in SEO.

SEO METHODS

Indeed it is true that SEO is ever-changing. Even so, there are a group of best practices that remain at it’s core.

The Right Keywords

Keywords: The words or string of words that users enter into a search.

It’s no secret that SEO involves keywords. The kinds of keywords to target is what has changed.

In the good ol’ days, all you’d have to do to rank for ‘maine pizza’ is add a few pages to your website that include that keyword.

As more websites emerge and target the same keywords, ranking for them becomes very competitive. Now, even in the small state of Maine you’d have to compete against 21,700,000 other search results trying to rank #1.

Luckily, Google has grown smarter in regard to keywords. Spiders actually understand synonyms, variants, entities, and related keywords.

⭐ Spiders: Programs used by search engines to “crawl” and index the content on websites. Also referred to as bots and crawlers.

Ranking in 2017 takes a little creativity and smart targeting on our end as well.

1. Long tail keywords.

Long tail keywords consist of a string of keywords that make the search more specific. For example, competing for ‘shoes’ will be extremely competitive, if not impossible.

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If you string together multiple keywords to form a long tail keyword, your chances of ranking greatly increase. Another benefit is that searchers using the long tail keyword have narrowed in on what they want and are closer to making a purchase.

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2. Local keywords.

Like long tail keywords, local keywords cut down on your competition.

Google seems to like websites with local ties because that means the businesses are real and have a physical location. This contrasts with spam websites who don’t want to be tracked or can’t maintain a local presence for all of their different websites.

3. Intent-driven keywords.

With keywords getting longer and more specific, it’s important to consider the intent of the searcher who’s using them. If you’ve targeted a vague keyword without doing this, it’s quite possible you’ll never rank because users aren’t looking for your small business to begin with.

Imagine you own a cat adoption agency. Are users searching the keyword ‘cute maine coon cat’ looking to adopt Maine Coon Cats?

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Simply search the keyword into Google and the answer is clear: these searchers don’t want the whole cat, they just want pictures and videos.

High Quality Content Production

Where are you going to use all of these wonderfully unique keywords you have chosen? In your content of course.

Each piece of content your small business creates is a new opportunity to rank in different search queries. Potential customers are asking their pre-purchase questions in search engines like Google, it’s up to you to have content available to answer them.. Or your competitors will.

While it’s true the more indexed pages your website has the more likely you are to rank, you should never sacrifice quality for quantity. The entire point of your website is to convert users and poor content won’t do that.

Increasing Trustworthy Backlinks

Backlinks: Links from other websites to your website pages.

Backlinks remain a significant ranking factor in 2017 just as they have for years. It doesn’t look like they’re going anywhere anytime soon.

Unfortunately there’s still no shortcut for procuring backlinks – unless you want your website to get banned (more information on this later).

To increase your backlinks your small business needs to go about it the old fashioned way: producing content that people actually want to share and link back to.

Try interviews and guest bloggers to grow your backlinks, this will introduce your business to a whole new audience.

Sharing your content across different social media channels is crucial for this. It will increase your exposure, draw more traffic to your website, and consequently grow backlinks.

Responsive Web Design

Google themselves have made it clear multiple times that they prefer mobile-friendly web design over non-mobile-friendly websites.

It isn’t a mystery why. Websites that are non-responsive or non-mobile-friendly do not display correctly for users on different screen sizes than they were designed for. Sometimes, the website is completely unnavigable or won’t display at all.

Google wants searchers to be happy with search results and since 80% of internet users own a smartphone, most of them would be very unhappy to continue entering glitchy, non-responsive websites.

Unsure if your current web design is responsive? Click here to use Google’s mobile-friendly test for your website.

Fast-Loading Website

As we’ve mentioned above, Google wants to connect searchers with websites that have great user experience. A laggy, slow website is the polar opposite of great user experience.

Website speed has been part of Google’s search algorithms since 2010. This is one factor that they made quite clear in their Google Webmaster Blog.

Click here to test your website’s speed in Google’s PageSpeed Insights tool.

THE SHIFT IN 2017

We’ve already reviewed SEO approaches that seem to have been grandfathered into 2017, what about the brand new ones?

Thorough Content

Randy Fishkin, the founder of Moz, explained recently that Google seems to be weighting “content comprehensiveness” in their algorithm.

This makes sense as most websites have already jumped on the content bandwagon and are pumping out blog posts. Now Google has to step it up a notch to continue weeding out that horrid “thin” content.

What does this mean for small businesses? Instead of publishing as many blog posts as possible and potentially sacrificing quality, try writing longer pieces that explain a topic entirely.

Optimize for Voice Searches

A survey from MindMeld revealed that the number of voice searches are growing. Using virtual assistants like Siri, Google voice search, and Alexa instead of typing in queries will have some interesting effects on SEO.

As you might imagine, long tail keywords and more complex “conversational” queries are sure to change popular keywords. These virtual assistants are moving towards allowing complete transactions through voice. You can already order a pizza from Dominos or an Uber ride from Amazon Alexa!

Focus on Branding

SEO leaders have been talking a lot about branding lately. In fact, brand names are actually indirectly included in Google’s search algorithm. A correlation between search queries and keywords prompts Google to boost your website’s brand authority.

Takeaway: You want users to remember your brand name and use it in search queries. This means your small business should be interacting on social media and put in effort to get your brand exposed.

Accelerated Mobile Pages

Accelerated Mobile Pages, also known as AMPs, are clearly in Google’s good graces. Probably because Google backed their creation.

The AMP is a project from Google and other technology companies to speed up content publishing. With a bit of code know-how, you can build your own AMP file and have it load “instantly everywhere”.

Topical Relevance

In the past few years, effective SEO has been moving past traditional keyword optimization to increasing topical authority. This continues to be true in 2017 with the use of artificial intelligence that aggregate various concepts.

It’s easier to understand topical SEO with an example:

Imagine you own a furniture business. You sell couches, chairs, beds, dressers, and tables. In the past, your SEO strategy may have consisted of finding the right keywords to focus on for each category and including them each individual page (5 of them).

Now in order to gain topical relevance, you should use the keywords you’ve found from each category and find keywords for those keywords. For chairs, you’ll want to write 40+ blog posts to target each individual keyword (dining chairs, recliner chairs, leather chairs, aluminum chairs..).

So yes, this means a lot more content.

[ctt template=”1″ link=”bJkrW” via=”no” ]”In order to rank in 2017, you need to prove you absolutely dominate your niche..” @osc_webdesign #SEO [/ctt]

THE DARK SIDE OF SEO

Best Seo Tools For Small Businesses In 2017 Philippines

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Like we have mentioned previously, there used to be a list of widely used “shady” SEO practices. The purpose of many of Google’s algorithm updates was to weed out these spam websites to make room for high-quality, relevant websites.

Unfortunately some SEO newbies have been blindsided by these updates. Even now, there are companies that will try to con you into purchasing what is called black hat SEO.

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There are a couple of things very wrong about the above website.

  1. The first thing that should alarm you is that they have backlinks for sale. High-quality backlinks will never be available for purchase.
  2. The second is that they claim your website will be in the top 10 search results within 3-6 months. Legitimate SEO firms never make blanket statements like that. Each website and keyword is unique and there is no way to know for certain you can rank in the top 10 without assessing these different variables.

So how can these black-hat companies claim these things? Well, some are flat out lying. In some cases, they actually can get you ranking high very quickly.

You can count on this kind of high rank to be temporary though. It’s only a matter of time before Google catches on to these get-rich-quick kind of schemes and blacklists the offenders from search results altogether.

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This all too familiar tale is told by a small media training business who hired the wrong SEO firm:

[su_quote]I found a SEO firm online with good references and hired them to begin working on our website. Sure enough after a few months we began to rank much better and received enquiries on a pleasingly regular basis. But then the phone stopped ringing.. ..It turned out my SEO company had been using a tried and tested tactic of creating hundreds artificial web links to trick Google into thinking my site was popular. But recently Google had updated its famous algorithm to combat tactics like this, and removed any of the guilty sites from their results.[/su_quote]

HOW TO KEEP YOUR SMALL BUSINESS’S NOSE CLEAN

To avoid a devastating hit from Google’s ever-changing search algorithm, steer clear from the following black-hat SEO techniques.

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Doorway pages: Multiple pages created to rank for specific search queries and then funnel users to a single destination.

Article spinning: Content all over the web is automatically pulled into a new article and words are replaced with synonyms.

Hidden text: Keywords or links that are placed all over a website for search engines to pick up but not users. Typically the font is the same color as the background so that it can’t been seen unless highlighted.

Keyword stuffing: As many keywords as possible are used throughout website content in a way that reads awkwardly and sacrifices user experience.

Sneaky redirects: Creating a page to be indexed by search engines that isn’t displayed to users, they are instead redirected to a different page.

Cloaking: When different content displays on a website depending on the user’s IP address (IP addresses can identify a search engine spider).

Link manipulation: Purchasing links, automated programs to generate links to your website, and other tactics used to manipulate Google’s PageRank.

Excessive link exchanges: Trading links or partnering with pages solely for links.

Link farms: A set of pages created only to link to a target page and improve its rank.

Negative SEO: Using black hat methods like these against competitors in an attempt to get them banned or penalized by Google.[/su_box]

Since there are always new black hat techniques emerging, it’s quite impossible to warn you of every single one. Luckily, you don’t have to know each by name to detect something is fishy.

A good rule of thumb is that anything that promises fast results and specific high ranks (top 10, top 5, #1) is probably spam. Legitimate SEO firms can in fact get you ranking in top 10 and even #1 for specific keywords, but results really are on a case-by-case basis.

WHAT NOW?

[ctt template=”1″ link=”upZc8″ via=”no” ]”The great thing about #SEO is that you don’t have to be a massive corporation with deep pockets to take advantage of it.” @osc_webdesign[/ctt]

Search engines like Google really level the playing field for businesses. SEO is completely scalable depending on your resources.

If you’re a one man band and have the extra time and drive to go the DIY route, there is online education on SEO available to help you do that. When in-house SEO is too expensive, too time consuming, or the expertise is lacking, many businesses choose to hire an experienced SEO firm.

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Whichever direction you determine is right for your small business, the truth remains the same: SEO is a snowball that’s careening forward in 2017. If you haven’t made strides towards optimizing your website for search engines, it’s not too late to get up to speed!