Demographic Reports

In four demographic reports (Overview, Trend, Employment, and Population Detail) for zip code 60614, race, gender, age, and class will be the most appropriate way to collapse the data. All the information can easily fit under this category for easy analysis. Census Bureau conducts the Decennial Census of the national population every ten years. The 2020 Decennial Census was conducted over the course of several months, and information from this census will be released over the next several years. This page will be updated as information is released by the Census.

  1. Demographic Reports Uk
  2. Demographic Reports Examples
  3. Free Demographic Reports
  4. Demographic Reports By Zip Code
Demographic Reports

Esri demographic data can be found in a multitude of presentation-ready reports and maps. Select from a wide variety of existing reports, or create custom reports to meet your marketing needs.

This topic provides an overview of the types of reports for U.S. data available to you and outlines how you can use these reports to understand trade areas, find new markets, evaluate sites, and more. For sample reports for global data, see the Global data topic for your area of interest.

For more information about reports and the products that contain them, visit Esri's Apps for Everyone.

Demographics, Census & Reports Demographics The information below offers general demographic information, produced by city staff, NCTCOG and the U.S. Package A provides you with 4 pages of current year demographic data for 3 mileage rings around your site. Also included are Population and Average Household Income maps giving you a visual picture of where population is concentrated and where high and low income areas are.

For information on how many credits are needed to run reports, see Credits by capability.


Business reports provide details about the businesses and employees in an area as well as existing major shopping areas around sites. You can create reports based on a trade area's current and potential business environments by examining existing business and services, competitive presence, and retail activity.

You can use these reports to do the following:

  • Better understand trade areas.
  • Identify potential new sites.
  • Find your competitors.

Data in these reports is based on major shopping center and malls data from the Directory of Major Malls (DMM), Inc., and business locations and business summary data from Infogroup.

Data in the Business Locations report is based on the businesses whose location falls within the area of study. Total Sales ($000), Total Number of Employees, Total Number of Businesses, and the Employee/Residential Population Ratio are calculated using the collection of business points that fall within the area of study.

Data in the Business Summary report is calculated using Esri's Data allocation method which uses census blocks and block groups to allocate business summary data to custom areas.

These differences in data collection can contribute to differences in the Total Businesses, Total Employees, and the Employee/Residential Population Ratio when comparing the Business Summary and Business Locations reports for an area of study.

Demographic Reports Uk

The following sample business reports are available:

  • Business Locations (PDF)
  • Business Summary (PDF)
  • Major Shopping Center Locator (PDF)
  • Major Shopping Center Map (PDF)


Reports in this category provide information about what consumers spend their money on (clothes, education, furnishings, and so on) by market.

The following sample spending reports are available:

  • Automotive Aftermarket Expenditures (PDF)
  • Financial Expenditures (PDF)
  • House and Home Expenditures (PDF)
  • Household Budget Expenditures (PDF)
  • Medical Expenditures (PDF)
  • Recreation Expenditures (PDF)
  • Retail Goods and Services Expenditures (PDF)
  • Retail MarketPlace Profile (PDF)

You can use these reports to do the following:

  • Understand customers' purchasing habits, financial behaviors, and financial product and services preferences.
  • Locate sites with potential to reach the most customers.
  • Identify menu selections to match customer preferences.
  • Design effective advertising messages for preferred products.

Consumer spending data is derived from the latest Consumer Expenditure Surveys, Bureau of Labor Statistics.

Updated annually, the data captures sales data for any census geography, ring, or polygon.

This category also includes Esri's Retail MarketPlace Profile.

Retail MarketPlace data accurately measures retail activity by trade areas by providing a direct comparison of retail sales to consumer spending by NAICS industry classification. These classifications include Food and Drink, Automotive, Electronics and Appliances, Health and Personal Care, and so on.

You can use the Retail MarketPlace Profile to do the following:

  • Capture sales data by geography, ring, or polygon.
  • Attract consumers from other areas.
  • Reveal underserved markets.
  • Determine if your products meet consumer demand.

The Retail MarketPlace data is updated annually and can be run for any census geography, ring, or polygon.


Demographic reports provide information on population trends and changes.

Use demographic reports to improve forecasting and business planning. Demographic reports are based on Esri's current-year estimates and five-year projections for demographic trends.

The following sample demographic reports are available:

  • 2010 Census Profile (PDF)
  • ACS Housing Summary (PDF)
  • ACS Population Summary (PDF)
  • Age by Sex Profile (PDF)
  • Age by Sex by Race Profile (PDF)
  • Age 50+ Profile (PDF)
  • Civilian Labor Force Profile (PDF)
  • Community Profile (PDF)
  • Demographic and Income Profile (PDF)
  • Demographic and Income Comparison Profile (PDF)
  • Detailed Age Profile (PDF)
  • Disposable Income Profile (PDF)
  • Executive Summary (PDF)
  • Graphic Profile (PDF)
  • Household Income Profile (PDF)
  • Housing Profile (PDF)
  • Market Profile (PDF)
  • Net Worth Profile (PDF)
  • Puerto Rico Census 2010 Profile (PDF)
  • Puerto Rico ACS Housing Summary (PDF)
  • Puerto Rico ACS Population Summary (PDF)


Maps enable you to display current and potential site locations, visualize consumer patterns and trends, assess public safety by area, and locate concentrations of customers. They may also be helpful with other applications that may be hard to recognize in tabular data.

Traffic Count Profile maps contain points that identify information about the number of vehicles that cross a street location. Historical traffic counts data comes from Kalibrate.

You can use Traffic Count data to do the following:

  • Understand traffic patterns around a specific location.
  • Analyze existing and potential sites and territories.
  • Identify high-demand areas by traffic patterns.

Traffic Count data is updated quarterly.

Site maps display a specified location and surrounding area including standard reference layers such as highways, major roads, rivers, and county boundaries.

The following sample map reports are available:

  • Site Details Map (PDF)
  • Site Map (PDF)
  • Site Map on Satellite Imagery - 0.4 Miles Wide (PDF)
  • Site Map on Satellite Imagery - 0.8 Miles Wide (PDF)
  • Site Map on Satellite Imagery - 1.6 Miles Wide (PDF)
  • Traffic Count Profile (PDF)
  • Traffic Count Profile Map (PDF)
  • Traffic Count Map - Close Up (PDF)

Market Potential

Reports in the Market Potential category provide information on the products and services consumers want and the civic attitudes they have. Market Potential data contains more than 2,000 items from GfK MRI consumer survey grouped into 35 categories of goods.

The following sample Market Potential reports are available:

  • Electronics and Internet Marketing Potential (PDF)
  • Finances Market Potential (PDF)
  • Health and Beauty Market Potential (PDF)
  • Pets and Products Market Potential (PDF)
  • Restaurant Market Potential (PDF)
  • Retail Market Potential (PDF)
  • Sports and Leisure Market Potential (PDF)

You can use these reports to do the following:

  • Understand customer preferences.
  • Reach underserved consumers.
  • Identify the penetration of successful competitive products.

Updated annually, the Market Potential data is available for any census geography, ring, or polygon.

Tapestry Segmentation

Tapestry Segmentation from Esri provides an accurate, detailed description of America's neighborhoods. Segmentation is based on the principle that people with similar tastes and lifestyles will seek others with the same tastes; like seeks like.

You can use Tapestry Segmentation to learn more about customers, such as the following:

  • Housing and family characteristics
  • Employment and education levels
  • Product and vacation preferences
  • Home values and favorite activities

The following sample Tapestry Segmentation reports are available:

  • Dominant Tapestry Map (PDF)
  • Tapestry Segmentation Area Profile (PDF)

Introduction to Census Records

Demographic Reports Examples

You can start your census records search with only:

  • The name of your relative or ancestor, and
  • The state where he or she resided.

Free Demographic Reports

The first Federal Population Census was taken in 1790, and a census has been taken every ten years since. However, data from recent censuses are not available after 1940 because of a 72-year restriction on access to the Census. Most researchers find it helpful to begin with the 1940 Census and work backwards to locate people in earlier generations.

The National Archives has the census schedules on microfilm available from 1790 to 1940, and online access is available through our digitization partners (free at any National Archives facility). See our Census Resources page to search the digitized records on our partners' websites. (Please note: Most of the 1890 Census was destroyed in a Department of Commerce fire in 1921, though partial records are available for some states.)

What can the Census tell me?

Census records can provide the building blocks of your research, allowing you both to confirm information and learn more.

From 1850 to 1940, details are provided for all individuals in each household. Details can include:

Tip: Begin with the most current census year available and work backwards. With the 72-year restriction on access to the Census, the most current year available is 1940.
  • Name
  • Age at a certain point in time
  • State or country of birth
  • Parents' birthplace(s)
  • Year of immigration (if relevant)
  • Street address
  • Marriage status and years of marriage (if relevant)
  • Occupation(s)
  • Value of home and personal belongings
  • Crops grown (in agricultural schedules), etc.

Not all of this information is available in every census. Before the 1850 Census, few of these details were recorded. From 1790 to 1840, only the head of household is listed by name; other household members are merely counted in selected age groups.

For specifics on what information was collected in each census year, see Availability of Census Records About Individuals

How can I search the Census Records?

Demographic Reports By Zip Code

You can access census records in a variety of ways:

  • View digitized census records online through one of our partners, linked from our Census Resources page. View our complete list of Records Digitized by Our Digitization Partners

  • Visit the National Archives Building in Washington, DC, or one of our regional facilities located in Atlanta, Boston, Chicago, Denver, Fort Worth, Kansas City, New York City, Philadelphia, Riverside, San Francisco, and Seattle.

  • Contact State Archives, public libraries, historical societies, and other research facilities to see if they provide free access to and

  • Purchase digitized microfilm from us.

  • Check with the USGenWeb project to see if census records from your states of interest have been transcribed (free of charge).

Please note, due to staffing limitations, the National Archives cannot conduct census research on your behalf.