Growing The Business: Dharma Yoga Wheel

Dharma

This story appears in the June 2016 issue of Start Up. Subscribe »

Dharma yoga wheel exercise

Growing The Business: Dharma Yoga Wheel Exercises

During summer 2014, New York City yoga studio owners Raquel Vamos and Dov Vargas created a rudimentary website for $35 to sell a plastic wheel they invented to help with deep back stretches. At most, they expected to get a few dozen orders for the $99 yoga prop from friends and students. But after a few months, they were selling up to 100 Dharma Yoga Wheels a day. After a year, they’d raked in $1.3 million and garnered Instagram raves from popstress Britney Spears and a number of NFL players.

Wheel

A clever invention handcrafted in the United States, the Dharma Yoga Wheel is for backbending newbies and veterans alike. It makes backbends more accessible to beginners by gracefully guiding them toward the ultimate pose, and can help advanced practitioners deepen their pose or loosen up muscle stiffness before a class.

But the couple knew this was hardly cause to rest on their laurels. They understood that one product does not make a thriving company. So Vamos quit her full-time nursing job and threw herself into the business. The team then hired a seasoned marketer to help keep the company in the spotlight, and got to work creating various yoga wheel upgrades and spin-offs, including an international yoga-teacher-training program based on their invention.

  1. Yoga Wheel - Strongest Most Comfortable Dharma Yoga Prop Wheel for Yoga Poses, Perfect Roller for Stretching, Increasing Flexibility and Improving Backbends, 13 x 5 Inch Basic in Starter Sets.
  2. The following is the history of the Dharma Yoga Wheel according to the company's homepage. The company was founded by Dov Vargas and Raquel Vamos in August 2014. The wheel is manufactured in the U.S and is now being sent around the world. When the company first began Raquel and Dov never imagined it would grow the way that it has.

Growing The Business: Dharma Yoga Wheel Xl

Growing

“You can’t get too stale with the business,” Vamos says. “You’ve got to constantly keep creating.” In fact, she says, the best time to research how to improve a product, create accessories for it and otherwise expand your business is the moment you launch it. Vamos hopes that mindset keeps the company moving forward, with the potential to bring in $1.7 million by the end of this year.

Dharma Yoga Wheel Exercise

Read more success stories about turning a hobby into a paying job here.

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